(RR) is a 501 (c)(3) organization formed in January 2012, committed to increasing recycling rates of waste packaging and printed material in the United States through a business-driven EPR model (a mandated form of product stewardship).
RR focuses on direct education and information presentations to key stakeholders on specific legislation they have developed, with outreach to food, beverage, and consumer packaged goods companies, retailers, business associations, regulators from all levels of government and environmental organizations. Their model legislation requires that brand owners of packaging and printed materials cover the cost of recycling their product waste, substantially increasing recycling rates, reducing government spending, and using private sector efficiencies to reduce the overall cost of recycling. Recycling Reinvented’s ultimate goal is to progress a new recycling paradigm in the United States, highly accessible to all citizens and financed by industry through consumer purchases, not by the taxpayer.
RR’s staff and board members are working to build the capacity of national and local companies, governments and NGOs to advocate for EPR. With a highly engaged board of directors, they will apply their extensive experience developing, implementing and adapting this model to bring environmental and business benefits to the U.S. From 2007 to 2010, RR’s Executive Director Paul Gardner served as a state representative in the Minnesota House of Representatives, authoring successful legislation to protect and conserve drinking water, reduce solid & hazardous waste, and increase recycling. From 1997 to 2006, he was the Executive Director of the Recycling Association of Minnesota in St. Paul, carrying out successful and cost-effective statewide media campaigns to highlight the economic and environmental benefits of recycling. RR’s Deputy Director Melissa Walsh Innes is a recently retired state representative from the Maine House of Representatives who sponsored successful legislation in recycling and product stewardship, including the first-in-the-nation Product Stewardship Framework Law of 2010. Their board of directors includes Kim Jeffery, Chairman of Nestlé Waters North America (NWNA); noted environmentalist Robert F. Kennedy, Jr.; Bill Shireman, CEO of The Future 500; Conrad MacKerron of the shareholder advocacy organization As You Sow as well as ReCommunity Founder James Bohlig.