Presentations from Auckland Round Table on Packaging Product Stewardship
The Global Product Stewardship Council, in conjunction with the Sustainable Packaging Alliance and Packaging Council of New Zealand, held the Auckland Round Table on Packaging Product Stewardship 10 July 2012 in Auckland, New Zealand. Presentations from the Round Table have been posted on the Knowledge Base available to GlobalPSC members.
The presentations posted include those from:
- Michele Bollinger, General Manager of Kimberly-Clark New Zealand;
- Paul Curtis, Executive Director of the Packaging Council of New Zealand;
- John Webber, General Manager of the Glass Packaging Forum Inc.; and
- Russ Martin, President of the GlobalPSC.
Michele Bollinger addressed the commercial implications and opportunities such as brand positioning, risk reduction and cost savings of sustainability and sustainable packaging. Michele discussed Kimberly-Clark’s efforts from forest certification through to sanitary hygiene composting. Discussion of benefits to the Kimberly-Clark brand from association with product stewardship included market research on increased brand awareness, increased sales and increased positive brand association.
Paul Curtis examined the fit of product stewardship within global packaging requirements such as those developed by the Consumer Goods Forum. In particular, Paul examined the role of product stewardship in increasing transparency and accountability across packaging supply chains.
On short notice, John Webber filled in for Lyn Mayes, founder of Mad World Limited, when Lyn was unable to present. John examined product stewardship from a practical business perspective. John also highlighted the Love NZ campaign.
Russ Martin examined options ranging from voluntary, industry-led programs to those with strict regulatory oversight. Cumulatively, these efforts can have tremendous impacts on industries and provide precedent for future programs. Global context was used to examine lessons for the packaging industry in Australia and New Zealand.Tags: accountability, Auckland, brand association, brand awareness, certification, Consumer Goods Forum, Global Product Stewardship Council, GlobalPSC, Kimberly-Clark, Michele Bollinger, New Zealand, Packaging, Packaging Council of New Zealand, Paul Curtis, product stewardship, Round Table, Russ Martin, sales, sanitary hygiene composting, sustainability, sustainable packaging, Sustainable Packaging Alliance, transparency